Below is a list of things you will want to consider when making your choice, as well as questions to ask potential a SEO company to see if they are worth your money …
What is Their First Step When Taking on New Customers?
Because it will separate the professional agencies from the people selling snake oil, this is an important question to have all potential SEO agencies answer.
Common Mistake: Looking For a “Quick Money Deal”
As mentioned above, optimizing your site for search engines is not a quick fix method to gaining more sales. It takes time and effort, even if there is little to no competition.
The starting rate for a large-scale, national search engine marketing campaign is $3,000 per month. If you are a local business, you can look at paying anywhere from $1,000 to $2,000 per month for a Local online marketing campaign.
It needs to be specific to your needs and industry, which is why choosing the right company to perform your search optimization is imperative. The company you choose needs to invest time and energy into understanding your market, the flow that customers take to, and much more to be successful.
How Do They Measure Their Results?
Some SEO companies play with the numbers when their rankings go down or don’t see any improvement when it comes to tracking search rankings.
Choosing an SEO Company can be a daunting task. There are a lot of factors to consider. Taking the steps to invest in SEO means you are on the path to growing your business.
The market for agencies has recently seen an influx of overseas companies charging insanely low prices. That means they bring on a client, spam their site, get them to page # 1 for a month, get paid, and then the site gets taken down by search engines for going against the rules.
This trick is due to the ever-changing algorithms that search engines use and continually improve. Do start questioning your SEO company if they do not show improvement over two to three months.
Since link building is a tedious (yet rewarding) task, many firms outsource or build untrustworthy links. These practices are hazardous and are considered to be “spam” in the eyes of all search engines. Some of these tactics work, but only for a short while and can even get your website deindexed (completely removed) from search engines.
The starting rate for a large-scale, national SEO campaign is $3,000 per month. If you are a local business, you can look at paying anywhere from $1,000 to $2,000 per month for a Local SEO campaign.
What many companies do is hire an agency to come in and “optimize” their site, thinking that is all they need to have any success in the search engines. While on-page optimization is important, it is only the start to a full SEO campaign.
Ask For Case Studies
Professional agencies are always more than happy to brag about their accomplishments when it comes to SEO. Second, it will prove if they ranked the client or it was a past SEO or happened naturally.
Ask all potential SEO agencies how they build links and if their link building strategies are deemed ethical in regards to the Google Webmaster Guidelines.
The professional SEO’s will tell you that they conduct an analysis of your industry, business, and competitors. The analysis ensures that they have a well-rounded, thorough understanding of how your business operates, how you currently receive leads, who your target market is, and more. The report also makes the decision-making process much easier down the road, when it comes to overall strategy.
What is Their Link Building Process?
Link building is one of the most important aspects of any SEO campaign. Not only is the process necessary but the relevance and trust of each link play a huge role in how search engines judge your site.
Choosing an SEO Company can be a daunting task. Professional agencies are always more than happy to brag about their accomplishments when it comes to SEO. Do start questioning your SEO company if they do not show improvement over two to three months.
What Do They Charge?
Many companies, especially small businesses, are looking for the best price when it comes to choosing an SEO or digital marketing agency. When choosing an SEO company, this is understandable, but it is important to understand that you truly do get what you pay for in terms of service and knowledge.