Be a part of Suite Spot podcast host Ryan Embree, and listen in to the celebratory 100th episode wherever we acquire you, the listener, down memory lane and mirror on all the fascinating content we have covered on the podcast more than the previous four years, as well as talk about upcoming new content that listeners can seem forward to this tumble.
Our podcast is produced as an audio resource. Transcripts are produced employing speech recognition software package and human modifying and might contain problems. In advance of republishing estimates, we check with that you reference the audio.
Welcome to the Suite Location where by hoteliers examine in and we examine out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello anyone. And welcome to the 100th episode of the Suite Location. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so content that we last but not least made it to this episode. This is a pretty humbling knowledge. You know, we began this podcast, this digital promoting podcast back in 2018. It’s just so a great deal assist from Vacation Media Group and, my teammates about the decades. I don’t forget the 1st episode when we have been making an attempt to decide on the identify. We experienced, a pair various names. We landed on the Suite Location and below we are at episode 100 four yrs afterwards, just some fast specifics right before we get started off. And we definitely are gonna share some content right now, but this podcast is, streamed above SoundCloud, iTunes, Google Podcasts, Spotify. Now in excess of this previous, again in 2021 and Stitcher as nicely, we have acquired over 50,000 performs and 600 followers from individuals internet sites. So once again, just so humbled and grateful for all of our listeners out there, where ever you are listening from. So now with episode 100, this sort of a celebratory milestone, I figured what we do nowadays is it’s possible essentially rely down some of my favourite and definitely the most played and common tracks that we’ve had more than these earlier a hundred episodes. We lined a whole lot of subjects when it arrives to hotel electronic promoting. And it’s humorous to listen back again to some of the to start with few episodes. The topic matter in which we discuss about on the Suite Spot is technology is social media is reputation management for, for accommodations, and this technological know-how developed so quickly. So interesting to go back to those people very first few episodes, to see what we have been speaking about and, and how that really bridges to today and see how substantially matters alter. So let’s start the countdown, the quantity just one. So we’re not gonna get the job done backwards. We’re gonna start at range 1 and operate our way down. Amount a single, in fact episode 84, how to market place your hotel’s breakfast solutions. And we did not foresee for this episode to be so common, but it helps make sense, right? Just one of the points I know I’ve talked about on this podcast, a single of the items that genuinely altered the most throughout these, these last few yrs with the pandemic is how a lodge serves breakfast to his attendees. It is a staple. It is a little something that we’re all made use of to as travelers coming to the residence, viewing that breakfast buffet, seeing that waffle maker, often that warm breakfast, that continental breakfast and how that’s genuinely altered, ideal? And definitely it started off with the pandemic of a health and fitness and basic safety concern of trying to limit near call concerning your guests and your personnel. But then it’s sort of also in 2021, 2022 has grow to be a staffing challenge, appropriate? A good deal of lodges still are battling with this, and they’re not capable to staff members their breakfast area. They are not equipped to maintain up with the attendees that are coming in and out cleansing following them making absolutely sure that the foods is staying refreshed. So, you know, this episode, we took a deep dive into saying not only how to market your breakfast alternatives, but how to established the ideal expectations of what your breakfast choices are now, since there is just this sort of a massive spectrum there of exactly where resorts are at. And some of that also relies upon on the place you are positioned in the state, suitable? We observed some areas of the region, that ended up a large amount slower receiving back again to quotation unquote typical and had constraints at their hotels. So it was tougher for them to get again to that breakfast that guest have occur to appreciate. So if a traveler was traveling from 1 position of the place to a further area, and they have been anticipating this for the reason that all the inns in their spot have been again to normal that could guide to concerns. So this was a excellent episode, tremendous, tremendous well-liked, once more, type of a shock, but you know, when you truly sat down and assume about it, really not that stunning due to the fact of the historical past of the last few several years, amount two was episode 94 and this, it definitely speaks to what I talked about at the starting of this episode, appropriate? The evolution of things like social media know-how, and how considerably that adjustments just months or, or a long time around years, this episode was all about Instagram reels for motels, appropriate? So we pleasure ourselves at Journey Media Group at remaining at the forefront of hotel, digital internet marketing. We are the professionals. And one particular of the points we glance for is new patterns, tendencies, and attributes, particularly when it arrives to social media platforms, cuz that’s what we do for motels. We partner with them. We help create custom made material for hotels on sites like Twitter, Facebook, LinkedIn and Instagram, correct? We know how preferred Instagram is, specially with the youthful vacationers, millennials and gen Z. And one particular of the matters that Instagram experienced a short while ago introduced was Instagram reels. And this was a characteristic that was actually pointed at TikTok, suitable? And they were being hoping to it’s possible steal some of that market place share. These had been these variety of 30 to 2nd clips that end users could share on Instagram kind of like Tik Toks in purchase to either encourage points on home, endorse amenities, breakfast solutions like we just talked about. So this was a new function that was lately introduced from Instagram. And this episode was totally amazing. We introduced an individual from our social solution group on as a visitor speaker to kind of stroll us via how to use and what some ideal practices are for Instagram reels. Number a few was episode 80, how to market your hotel’s new renovations. Right? So 1 of the items that we really focused on in the course of the pandemic for motels was definitely how to get extra occupancy in a time exactly where vacation just was not occurring, proper? Other than out of requirement. But some hotels made the decision to go a wholly diverse route and shut down entirely to really do some new renovations, right? To renovate that lobby or fully redo their rooms or facilities. And when we acquired out of the pandemic, they, we had these pretty much brand name new hotels, renovated motels that we were being hunting on how to publicize and marketplace. So we shared some seriously terrific techniques, guidelines and greatest practices on how you can share on social media, establish some enjoyment, speak to that and your review responses, your reputation administration, for the reason that you’re only new for so long. I don’t forget that was one of the vital phrases that we were being conversing about. New is new for just a small amount of money of time. So you want to get edge of it while you can. There’s really new renovations is some of the very best times to get these 5 star assessments and seriously set your ideal foot forward out there with these types of a huge, substantial capital financial investment. We know, materialize with renovation. Quantity four of our most well-liked episodes ever on the Suite Place. This was episode 86 organizing your hotel’s 2022 social media calendar portion one particular. So this was these types of a massive episode that we in fact had to do two areas of it. And this is honestly a single of my favored episodes. We had Aislynn Roberts on and she’s a person of our crew associates from customer achievements. And she speaks to accommodations on a everyday basis seeking to come across inspiration for them to obtain posts about functions, neighborhood stories, facilities, capture bookings by means of social media. So what we resolved to do was just take a calendar, the 2022 calendar. And we went as a result of each and every single year and started out to fill out that calendar, give thoughts for the summer, the spring, the wintertime and the tumble to support hoteliers fill that calendar out with just remarkable articles. And again, this was just one particular of my favourite episodes, definitely just acquiring artistic and, and sharing with lodges. Some seriously, truly exceptional strategies to, to spur engagement on their social channels. Selection five was episode 83 innovative sentiment investigation and reporting. Now this was with Jason Lee, our chief technological innovation officer, possibly a single of the most recognizable voices on this podcast. He’s been with me many periods. And the rationale is, is for the reason that accurately what this episode was all about. A new rollouts for Vacation Media Team, electronic options for accommodations. So Jason and his product and development crew had been really hard at work. Have been essentially diving deeper into insights and data from guest feedback. And this episode is all about that. Speaking about how we get that details from visitor assessments and how we provide that facts back again to the hotelier to make smarter operational and money choice. So this was a actually terrific episode doing a hundred podcast episode could not have been carried out without the need of the aid of my advertising and marketing staff and the assist of Journey Media Group and listeners like you. So I want to thank you, but we’ve also had some guests outside the house of the Travel Media Team group, be a part of us, some actually significant names in the field. I don’t forget we experienced a couple episodes of Yan Phitom from STR all through the throes of the pandemic where by we talked to him about, you know, what was on the horizon. What was the STR facts declaring to us which could present clues? Since we experienced hardly ever been by one thing like that in the sector we have been by means of recessions right before, but nothing, almost nothing like we noticed the previous pair many years, oh, we experienced hospitality influencer. Rupesh Patel on to talk about reputation administration and how important that is for his accommodations and, and what he’s carrying out correct now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some major players from lodge management teams just sign up for us and, and give strategies and tips on digital marketing and advertising. And I’m so thankful we have so quite a few a lot more guests not in a position to get to suitable now, but thankful for. So if you haven’t checked out some of these episodes, you should do induce they are very, really insightful. And via doing this a hundred episodes truly worth, we have also have some seriously distinctive yearly episodes that we do just about every one 12 months that I have definitely come to like and are some of my favorites. One of them is with our VP of item and improvement, Patrick O’Brien. He will come on just about every calendar year and we appear at the major five sentiment tags for inns throughout the nation. You know, we have talked about cleanliness, which was a massive tag and subject matter throughout the pandemic, certainly, and Patrick not only shares this facts with us, but he also shares methods that you can respond to evaluations as well as leverage this info for your social media advertising and web-sites. Another once-a-year episodes we do with is with our president Dana Sanger. We do a 12 months in critique at the conclusion of each and every year, just conversing about the awesome achievements that the Vacation Media Team group have accomplished and, and milestones and targets that they’ve hit as perfectly as the worth that we’re equipped to give for our resort associates. We have been in hospitality, as I’ve mentioned in advance of for over 40 many years and, and have resorts that we get the job done with across the nation. So this is a really great episode to form of replicate on all the matters that we have performed to enable further more these partnerships and deliver on new and current relationships in the sector. And then final year in 2021, we experienced one of, I would say the coolest collection. And this was being in a position to hear to you, our audience, the listeners, the lodge listeners out there, and what they ended up in a position to do is share their stories of what we known as hospitality heroes. So we experienced a, a selection of episodes that we did in this series just to identify some of all those hoteliers that went higher than and further than for the duration of what somebody argued the toughest time for our industry. And there had been just some remarkable, awesome tales. And it was just this sort of an honor to share all those above a channel on a discussion board like this. And with that, I am incredibly psyched to announce that we are carrying out a next series, which is going to be named Hospitality Trailblazers, exactly where we are gonna take some of the most significant and loudest voices in the hotel industry. And we’re gonna invite them on the Suite Place. We’re gonna discuss and we’re gonna select their brain, check with them what they think about what is what is on the horizon. What they consider are some tips and tricks. When it comes to electronic promoting for their management group, we are gonna have some genuinely, really great friends and I am super stoked about it. So you’re listening to about it here. Initially extra particulars to appear about Hospitality Trailblazers. This is our 2nd sequence that we’ve accomplished to form of definitely amplify the voices of our business. Because yet again, we, we, we’re such a limited knit neighborhood, but once again, as we wrap up these days, I just wanna thank every person. My Travel Media Group staff, my advertising and marketing group for all the challenging get the job done that they’ve place into this, a hundred episodes is no quick feat. I wanna thank you. The resort listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a review. We’d enjoy to listen to your remarks and feedback about what we’re executing, ideas about what you’d like to hear for our next a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will converse to you subsequent time on the Suite Spot. To join our loyalty software, be sure to subscribe and give us a 5 star looking through on iTunes. Suite Spot is manufactured by Journey Media Group. Our editor is Brandon Bell with include art by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your keep.