Autumn advertising blitz for Eire around the environment
Tuesday, October 04, 2022.
Autumn marketing blitz targets late-time holidaymakers for Ireland all over the environment
US$1 million marketing campaign in United States highlights Shannon Airport as gateway to Wild Atlantic Way – part of Tourism Ireland’s autumn promotions
Tourism Ireland has launched an considerable and targeted multi-media autumn campaign, to raise late-period travel to Eire from all around the world. The September to December period of time ordinarily yields as substantially as 30% of our annual abroad tourism company.
A single of the highlights of Tourism Ireland’s autumn programme of activity is a new US1 million campaign in the United States, to market immediate flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to highlight Shannon as the gateway to the Wild Atlantic Way. The campaign characteristics an in depth and specific programme of both trade and consumer promotions.
Tourism Ireland is also rolling out a new €580,000 campaign to encourage Donegal and Derry in the all-vital Terrific Britain market place. The 9-7 days campaign will access at the very least 6.8 million people today and incorporates eye-catching electronic ads in London’s Waterloo station, as very well as at hectic roadside areas in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two unique spots, one particular awesome holiday”.
The autumn marketing campaign is also highlighting the quite a few good reasons to occur listed here about the coming months – which includes festivals and functions like the Dublin Theatre Pageant, Galway Worldwide Oyster and Seafood Pageant, Púca Pageant, Derry Halloween, Savour Kilkenny Meals Pageant, Cork Jazz Festival, Wexford Festival Opera and New Year’s Competition (NYF) Dublin.
Niall Gibbons, Main Govt of Tourism Eire, explained: “Our autumn campaign aims to consider gain of late booking developments around the earth, as there is however a lot of business to engage in for this year. Many folks are opting for shorter holiday getaway breaks and we know that autumn is a actually superior prospect, with several entire world-course festivals and gatherings happening below.
“Tourism Ireland’s publicity push continues this autumn – focusing on print, broadcast and on-line media around the entire world with plenty of favourable stories about Ireland. We will go on to work tough to maximise the good results of winter air and sea routes. In addition, Tourism Eire will interact with best overseas tour operators and travel agents this autumn – at events like IFTM Major Resa in Paris, TTG Vacation Encounter in Rimini and World Travel Market in London, as effectively as by way of our B2B workshops and gross sales missions – giving an opportunity for Irish tourism companies to negotiate inclusion in their 2023 brochures and programmes.”
Tourism Ireland’s autumn campaign is remaining rolled out in Great Britain, North The usa, Mainland Europe, Australia and emerging tourism markets.