TikTok marketing for hotels: is it worth it?

‘Authenticity is swiftly getting the new cultural currency’,- Richard Hyde, taking care of director of Little Luxurious Lodges.

Buzzwords like authenticity have surrounded marketing efforts for yrs as advertisers of all varieties have done brainstorms on how to appear far more relatable to the folks they are offering to. That features hoteliers. 

TikTok is the next most visited internet site

The Gen Z member of the social media household, TikTok, has an algorithm that prioritizes articles kinds more than creators. Marketers who have tried out to chase results with direct response advertisements on the system have failed – “unscripted, off-the-cuff material blew the immediate-reaction-model written content absent in all of our metrics. Recommendations [also] constantly do properly and carry on to perform in uncomplicated static advertisements with serious people today.” – Jeannie Assimos, head of articles for Way.com.

TikTok title by themselves ‘the top desired destination for limited-type cell movie. Our mission is to inspire creativeness and carry joy‘. They are a social media platform developed on sharing short video clips that normally go on to loop. 

TikTok and the journey market

Far more not too long ago, journey corporations in their droves have started employing TikTok to develop manufacturer awareness and draw in new buyers. There are numerous causes for this – it is really the most downloaded application for two many years in a row, it dangles the prospective for global get to and the movie format offers hoteliers the option to immerse people in their surroundings as effectively as exhibiting off their brand’s personality. 

An example in just the vacation sector is Scheduling.com’s TikTok marketing campaign during the summer season – TikTokMadeMeBookIt (the prize is a journey absent, and to get, end users ought to are living in a specified locale, ‘like’ the online video, follow @bookingcom, and be ready to go away in just 48 hours.

“The TikTok local community is already actively engaged in journey content material – #journey has far more than 90 billion views – so it is a normal fit for Booking.com to be an energetic aspect of this,” – Director of Social Media at Scheduling.com, Laura Kaye. Like just about anything new, it requirements to be analyzed out in get to uncover the suitable balance, come across out what operates. Even the biggest businesses do this! ‘We never genuinely know what the TikTok neighborhood is on the lookout for. We’re utilizing the launch to develop an viewers, and we’re attracting people by providing absent trips and placing out a bunch of distinct content material to see what is resonating.’ – Laura Kaye

Skyscanner is another brand who are starting up to discover TikTok. Like many journey models supplying it a stab, they believe TikTok is a fantastic way to hook up with people today in the ‘discovery phase’ of their journey. 

The travel tag on TikTok is a single of the most well-liked, with at this time about 50 billion sights

As a video clip-centered social media app, TikTok is the great hotel advertising and marketing software to showcase anything your hotel has to offer you men and women. 

Other common tags include #smallluxuryhotels (far more than 3 million sights), #hoteldesign (much more than 13 million views), and #besthotel (33 million sights)

Although we really don’t imagine it can be value spending several hours of your time intricately editing TiktTok video clips, it is value searching at from a model awareness place of perspective – if you have the resources in-property to do so. You will arrive at buyers with articles that is entertaining, beautiful or with a thing that feels far more personal, far more unpolished. 

TikTok fosters the greatest engagement premiums for every publish out of all social media platforms

How should really you go about using TikTok as a resort?

Interact with other end users

TikTok is at this time the most participating social media platform. As a hotel, you can benefit from this by going for it and participating with other customers by liking/replying to comments and answering issues in the Q&A portion of your profile. 

Make it possible for your sense of humour to glow

It is in the mother nature of TikTok to aid fun and humour. As a hotelier, never be fearful of this – have some fun with it! 

Clearly show off what your resort has to offer

You can find a lot you can do to show off your assets on TikTok, and not like producing videos for the likes of Instagram and Fb, the elegance of TikTok video clips is that they are shorter – which necessarily mean there’s only place for the ideal bits. What form of impressive amenities can you showcase? Do you have any unmissable sights from a rooftop or balcony? Serving five-star foods? Show it off in a flash on TikTok. 

You can also exhibit folks what is likely on ‘behind the scenes’ with personnel or at several thrilling moments in the course of the year. This can be one more location exactly where you convey a little bit of pleasurable and humour into the blend. 

Give a tour

You might be well made use of to submitting tours on Fb or Instagram we picture. Use TikTok for this way too. It really is all about enticing customers into contemplating your property and its environment, too.

Try out partnering with a local influencer 

If you are ever looking at working with an influencer, it truly is generally a great plan to consider doing the job with a ‘micro’ one particular, or a person community (a ‘micro’ influencer ordinarily has beneath 10k followers). Operating with scaled-down, local influencers can support to place your resort as a champion of the community though also expanding your access.