Working with Galgorm, a hotel collection with over 98% direct business

Galgorm Vacation resort is Northern Ireland’s premier luxurious lodge and spa. Sitting among 163 acres of lush greenery, this actually tranquil property is only 30 minutes from buzzing Belfast. The magnificent home has 125 guestrooms, a choice of restaurants and its pretty possess Thermal Village & Spa – the initially of its sort in Eire.

The Rabbit Lodge and Retreat is Galgorm’s laid-back again minimal sister. Situated just 20 minutes from Belfast, the 4-star assets is an influencer’s haven with a breathtaking outdoor spa complete with disco ball and enjoyable, quirkily intended rooms.

The Previous Inn, nestled in the charming village of Crawfordsburn, is also really near to Belfast and just minutes from seaside town, Bangor. An idyllic rural retreat, the super cosy home is entire of present-day character even though also sitting in an optimal position for amazing park views.

A sturdy and steady journey

We have worked with Galgorm Collection since September 2014, and it’s been a satisfying, interesting and dynamic journey. At this phase, our romantic relationship with the clients is amazingly strong – we truly feel like just one group. Holding in touch weekly has allowed the marriage to flourish and has delivered place for collaboration and strategies, specifically in the marketing and advertising room. After yrs of sound and regular general performance, and modern suggestions put into practice, there has been a great deal of trust created concerning Galgorm and Net Affinity.

“Net Affinity have been hugely supportive to us and served us to navigate our way as a result of the pandemic. We have been with them for a variety of a long time and they are always on hand with sector updates, benchmarking, improvements in digital and are normally open to our requests.” – Group Marketing Supervisor of Galgorm, Victoria Brown

Expanding their portfolio – and taking us together for the experience

We were excited when Galgorm made the decision to increase their portfolio and incorporate two new properties to their identify – The Rabbit Hotel & Retreat and The Outdated Inn. What was quite thrilling for us was the possibility to perform intently with the team on a genuine variety of properties searching to goal really unique marketplaces. We enjoy the way Galgorm perform – they are really good at, and targeted, on developing their model. An fascinating example of their progress is that their OTA small business is fewer than 1%. We are extremely aligned with this, given our selection one goal throughout all consumers is to get them as a lot of immediate bookings as feasible. We consider in prioritizing direct.

Now, Galgorm Assortment are utilizing our bespoke web sites, reserving engine and electronic advertising and marketing services throughout Galgorm Vacation resort, The Rabbit and The Old Inn.

“We use a range of their tasks, from site design and style, scheduling engine and digital marketing services – I sense that utilizing all the products in tandem functions really very well to meet up with our total marketing and advertising objectives and travel profits. We have frequent meetings with the workforce where by we appear at the efficiency around the past several months and appear in advance – they normally present recommendations to us on how to strengthen strategies or enhance profits. They are intrigued in the method for our companies and how they can assistance us satisfy our targets by creating their engineering to meet up with organization requires.” – Group Marketing and advertising Supervisor of Galgorm, Victoria Brown

What are the success?

Galgorm Resort has grown immensely due to the fact we took them on in 2014.

• Evaluating ARR in 2015 (our initial entire yr with Galgorm) to 2022 YTD, we are currently up 62%
• In relation to RN, evaluating 2015 to 2022 YTD, we are up 96%

“Galgorm carry on to press by themselves and are quite open to exploring new avenues. The staff are good to get the job done with and interaction is a two way street. Finances is not restricted which allows us right here in Internet Affinity to enable them access their ambitions and provide these by the final results in our general performance stories. It is great to be on this journey with the Galgorm Assortment.” – E-Commerce Manager at Net Affinity, Marion Abbey

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